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AIM Hospitality Group

Social Media Marketing

Details

Overview & Challenges
AIM hospitality group is a growing hospitality and special event company based in New York City. AIM’s biggest challenge was generating ticket and table purchases.

Needs
Generate Positive (RoAS)
Sell Out New Year’s Eve 2020 Inventory

Approach
Black Box ran targeted ads through Facebook and Instagram to remarketing audiences, prospecting audiences and lookalike audiences. Black Box focused on return on ad spend, conversion value, and number of purchases.

Outcome
Black Box generated AIM Hospitality a RoAS of 21.12 by generating $233,402 in conversion value through 1,267 total purchases. Black Box also helped to sell out a majority of AIM’s venues in NYC and Miami.