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AIM Hospitality Group

Social Media Marketing

Details

Overview & Challenges
AIM hospitality group is a growing hospitality and special event company. AIM’s biggest challenge was generating ticket and table purchases.
 
Needs
Increase Sales (RoAS)
Increase Average Conversion Value

Approach
Black Box ran targeted ads through Facebook and Instagram to remarketing audiences, prospecting audiences and lookalike audiences. Black Box focused on return on ad spend, conversion value, and number of purchases.
 
Outcome
Black Box increased AIM’s RoAS from 4.42 to 24.85 by generating $185,821 in conversion value through 873 total purchases. Black Box also helped to increase the average purchase value by 6%.