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North Country Hardwoods

Multi-Channel Marketing

Details

Overview & Challenges
North Country Hardwoods is a leading New Hampshire hardwood flooring company serving the New England region. North Country Hardwoods was looking to boost their current inbound efforts by increasing their qualified lead volume and lowering their customer acquisition cost.
 
Needs
Increase Qualified Lead Volume
Lowering Cost Per Lead (CPL)
Lowering Customer Acquisition Cost (CAC)

Approach
Black Box determined the best strategy would be to advertise through paid social media and search engine channels. Black Box focused on metrics such as lead volume, cost per lead (CpL), and customer acquisition cost (CAC).
 
Outcome
Black Box has worked with North Country to increase lead volume by 280% while reducing cost per lead by 74% as well as reducing customer acquisition cost by 43%.