fbpx

One Pelham East

Social Media Marketing

Details

Overview & Challenges
One Pelham East is a famous Newport Rhode Island bar. Pelham hired Black Box to asssist in the competitive Summer event space rental market as well as sell VIP tickets and tables to dueling piano shows.

Needs
Increase Sales (RoAS)
Generate Qualified Leads

Approach
Black Box ran targeted ads through Facebook and Instagram to remarketing audiences, prospecting audiences and lookalike audiences. Black Box focused on return on ad spend, conversion value, and number of purchases.

Outcome
Black Box achieved a RoAS of 6.44 by generating $13,337 in conversion value through 136 total purchases. Black Box also generated 97 qualified leads with a  Cost Per Lead of $33.56.