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Potter's Printing

Social Media Marketing

Details

Overview & Challenges
Potter’s Printing operates in Massachusetts and has an online Shopify Store. Potter’s sells personalized clothing, blankets, wrapping paper and more.

Needs
Maximize Sales (RoAS)

Approach
Black Box ran targeted ads through Facebook and Instagram to remarketing audiences, prospecting audiences and lookalike audiences. Black Box focused on return on ad spend, conversion value, and number of purchases.

Outcome
Black Box worked with Potter’s to generate a  RoAS of 5.11 during December 2019 by generating $111,530 in conversion value through 2,111 total purchases. Black Box accomplished this on a total budget of $21,820.