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TablelistPro

Multi-Channel Marketing

Details

Overview & Challenges
TablelistPro offers a SaaS solution for driving sales, managing operations, and tracking data for nightclub venues. TablelistPro’s biggest challenge was generating quality leads and demos for their product at a reasonable cost.
 
Needs
Lowering Cost Per Lead (CPL)
Lowering Customer Acquisition Cost (CAC)

Approach
Black Box determined the best strategy would be to advertise through paid LinkedIn, and search engine channels. Black Box focused on metrics such as lead volume, cost per lead (CpL), conversion rate, and customer acquisition cost (CAC).
 
Outcome
Black Box has increased lead volume through paid channels by 287%, decreased CpL 36%, and reduced CAC by 15%.