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The Jane Hotel Ballroom

Social Media Marketing

Details

Overview & Challenges
The Jane Hotel is one of New York City’s most unique hotels. Inside The Jane, you will find The Jane Hotel Ballroom, an event space which is famed for its eclectic décor, and old school interior. The venue has been in operation for over a decade and is a force in the space.

Needs
Positive (RoAS)
Sell Out VIP Tables & Tickets

Approach
Black Box ran targeted ads through Facebook and Instagram to remarketing audiences, prospecting audiences and lookalike audiences. Black Box focused on return on ad spend, conversion value, and number of purchases.

Outcome
Black Box achieved a RoAS of 7.62 by generating $17,753 in conversion value through 66 total purchases. Black Box also helped to sell out the Jane’s venue.